Two individual but related businesses – Monocle is a multi-platform media company and Winkreative is a branding agency.
Between them, they have reshaped what it means to be an editorial brand, created concepts and designs for clients across the globe and defined a new global demographic.
Its team of writers and editors – working alongside more than 100 global correspondents – look beyond the usual narratives to deliver in-depth reporting and comment on global affairs, entrepreneurship, the media, design, city-making and more. In 2020, the organisation launched its sister publication Konfekt, a quarterly magazine which dives into the worlds of fashion, craft and travel.
Both Monocle and Konfekt are followed by an affluent, informed and entrepreneurial audience of decision-makers who trust their take on the world.
From its Zürich headquarters and London creative hub, the agency knows what is worth knowing, forms incisive opinions and combine the strategic rigour of a brand consultancy with the sensibility of a world-class design studio. The result is an antidote to mediocrity – an informed perspective that creates value for brands and businesses.
Across mandates global and local, through brand transformation, concept creation, experience design and communication, Winkreative delivers work that changes trajectories.
Canadian-born, Swiss-based Tyler started his career in broadcasting as a reporter with the BBC in 1989, before establishing Wallpaper* in 1996. His experiences as a journalist, editor and publisher have played a pivotal role in the foundation and growth of both Winkreative and Monocle.
Today, he continues to guide both companies as well as managing the portfolio of minority investments by Winkorp.
At its core is a belief in the power of globalism and a commitment to quality – strength through simplicity and the importance of products and services delivered with both.
It comes through in an unrivalled understanding of informed consumers and businesses, a journalistic dedication to interrogation and a refusal to follow the accepted path, whether in branding or investigative reporting. Both Monocle and Winkreative are organisations with clear points of view and a curious, worldly outlook.
These include Trunk Clothiers, a menswear store for those looking to discover a worldly, contemporary take on classic style; Tracksmith, an independent running brand built on a deep love for the sport; and The Embassies, a global, intergenerational network of residences that changes how people perceive and experience getting older.
A company with an eye and an ear on the world of entrepreneurship – and its sights fixed on the future – Winkorp is always open to new ideas and opportunities.
