Winkreative prides itself on creating value enhancement for its clients through creative solutions anchored by a quality journalistic approach, plus an intuitive entrepreneurial extension of design and craft credentials.
Informed by bespoke market intelligence and insight through its global network of correspondents, Winkreative analyses target audience behaviour, articulates vision and defines the positioning required to establish new brands or revitalise existing ones.
Corporate Identity design
Obsessive attention to typographic detail and layout are evident in all aspects of our corporate identity design. As logos are drawn, colour palettes are defined and fonts are crafted, a distinctive brand world is created to communicate the values of the client. Standard applications are typically delivered for stationery and a comprehensive range of printed items, while specialist material to date has included aircraft liveries, television idents and store signage.
Winkreative develops clever packaging solutions using innovative materials and engineering techniques. Practical functionality is ensured while visual impact and design enhance retail opportunities at point of sale and maximise the value of visual merchandising. Clients have included luxury retailers, exclusive fashion brands, iconic sports goods manufacturers and premium mobile phone companies.
From small, privately owned companies to large multinational corporations, Winkreative delivers innovative advertising solutions to achieve impact and salience in competitive markets. Compelling photography, imaginative illustration, modern typography, intelligent writing and animation are all used to achieve communication objectives, seduce the consumer and surprise the target audience.
Supported by an extensive network of correspondents from around the world, Winkreative receives commissions to research and write in-depth and impartial reports for specific client requirements. A variety of markets are covered including hospitality, travel, fashion and media. Reports are tightly edited to provide material that informs, provokes and inspires companies while identifying real opportunities for business innovation.
Architecture and interiors
Winkreative offers creative direction for architectural and interior commissions. Design talent is selected from an extensive network of architects, industrial designers and interior stylists, followed by an intensive collaborative process to execute concepts and meet client needs. Projects currently include hotels, residential developments, retail environments, aircraft interiors, signage and way-finding.
From television and online to mobile delivery platforms, Winkreative has developed and produced concepts that are filmed with rigorous art direction and an informed journalistic point of view. Productions have varied in scale from weekly series on behalf of world-regarded broadcasters to bespoke documentaries for online delivery.
Winkreative calls upon its proven editorial and award-winning print design heritage to produce bespoke publications for a variety of formats. In brand books, websites, in-flight and monthly lifestyle magazines, we offer a full turn-key service: initial concept, writing and commissioning, art direction, photography and print management. The concepts are designed to work as standalone pieces or as part of a wider marketing strategy.
The sites we design and produce guarantee an uncompromising brand consistency with offline applications. Each is created to deliver impactful and functional experiences where design quality provides market differentiation. In addition, Winkreative’s editorial credentials supply clients with unique content generation services. Our websites are well-written, easily navigable, use original imagery and employ a range of rich-media formats, including video, audio and animation. We are particularly sensitive to the growing requirement for audience interactivity and participation stimulated by the Web 2.0 world and the proper commercial imperative of databases and their management.